It all started with a simple idea: time should be more than just numbers on a dial. Back in 2015, our founder, James, was frustrated with the lack of soul in modern timepieces. "Watches had become either too flashy or too generic," he recalls. "I wanted something that told a story—something that felt like an extension of who you are."
What began as a hobby—tinkering with vintage watch movements in his garage—soon turned into an obsession. James’ friends kept asking where he got his unique timepieces, and before long, he was hand-delivering custom watches to colleagues. "Honestly, I never planned to start a business," he laughs. "But when you see someone’s face light up because they finally found their watch? That’s addictive."
At WatchPro, we think a watch should do three things: keep perfect time, spark joy every time you glance at it, and last long enough to become a heirloom. Sounds simple, right? But here’s the catch—we refuse to cut corners to make it happen.
Ever bought a watch that looked great online but felt cheap in person? Yeah, we’ve been there too. That’s why we’re ridiculously picky about materials. Our leather straps? Sourced from a 100-year-old tannery in Italy that treats hides like artwork. The stainless steel? Surgical-grade—because skin allergies shouldn’t come with telling time.
But here’s what really drives us: connection. A watch is the only piece of technology you’ll touch hundreds of times a day without staring at a screen. It’s the silent companion on your first job interview, your wedding day, that 3 AM feeding with your newborn. We don’t just sell watches—we craft witnesses to your life.
Our designs are born from real moments. Like the customer who needed a watch that could survive marathon training and board meetings. Or the grandmother who wanted to pass down something "more personal than jewelry." Sometimes, it’s the little things—like how the glow of our luminescent dials was tweaked to match the exact hue of moonlight after a photographer sent us her favorite night shots.
We’re not for everyone. If you want disposable fashion, you won’t find it here. But if you believe that the best things in life—like love, memories, and yes, great watches—should stand the test of time? Welcome home.
P.S. Still on the fence? Try this: hold one of our watches. The weight, the click of the crown, the way light dances on the face… some things you just have to feel to understand.
